Reduce legal risks with Generative AI: Mitigate, Create, Stay Safe

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– Many companies using Generative AI are concerned about legal risks, particularly regarding copyright infringement.
– Several high-profile lawsuits have been filed against Generative AI providers for alleged unauthorized use of copyrighted material.

The article discusses the legal risks associated with using Generative AI and suggests ways to mitigate these risks:

1. Avoid specific references to known and famous works, authors, or painters when drafting prompts to reduce the likelihood of generating copyright-protected work.

2. Some Generative AI providers, such as Microsoft and OpenAI, offer indemnification to commercial customers for copyright infringement claims. However, customers must meet certain requirements to qualify for this protection.

3. Generative AI providers secure sufficient intellectual property (IP) rights in the content they use for training or delivering their models. This can involve negotiating with content providers, training models on their own material, or licensing copyrighted content.

4. Using open-source models does not necessarily limit copyright infringement risk, as the risk arises from the use of copyright-protected content in training data, rather than the AI model itself.

The article raises questions about whether the assurances provided by tech giants are enough to encourage organizations to use Generative AI in content generation or if more robust protections are required.

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