Esther Mahlangu’s art meets cutting-edge tech at Frieze LA 2024.

TLDR:

• BMW introduces the color-shifting i5 Flow Nostokana art car at Frieze Los Angeles 2024.
• Esther Mahlangu’s distinctive Ndebele artwork is showcased on the moving canvas.

Summary:

BMW unveiled the i5 Flow Nostokana art car at Frieze Los Angeles 2024, showcasing cutting-edge color-changing technology that transforms the electric vehicle into a moving gallery. This collaboration with artist Esther Mahlangu pays homage to their previous partnership on the BMW 525i Art Car. Mahlangu, known for her unique Ndebele art tradition, incorporates vibrant colors and precise geometric shapes in her work. The i5 Flow features 1,349 individually controlled sections of film that display Mahlangu’s designs, accompanied by sound design created by BMW’s creative director for sound. Mahlangu’s retrospective will be on display at the Iziko Museums of South Africa before embarking on a global tour.